What’s Next is published by Richard Watson, a futurist speaker and scenario thinker who helps organisations to think about emerging growth opportunities and risks.
When he’s not writing What’s Next, Richard works with the Foresight Practice at Imperial College London and lectures at London Business School. He is also a network member of Stratforma (a specialist scenario planning agency) and is the author of five best selling books about the future, including Digital Vs. Human (2016).
Richard has worked with, amongst others, Cambridge University, Coca-Cola, General Electric, IBM, Ikea, Imperial College, London Business School, McDonald’s, McKinsey & Company, Ministry of Defence, RAND, Samsung and Shell. Subject matter expertise includes global trends, scenario planning, innovation and creativity.
View a list of Richard’s previous talks. If you’d like to book Richard as a speaker for your conference, strategy offsite or scenario workshop, or to find out more information, please send him an email.
To view selected articles by Richard Watson please follow the links below. Note that a few interview pieces are included and also that some of the original links have disappeared and have been replaced with secondary links and PDFs.
The Glass Cage and the Future of Automation
It’s not rogue robots that we need to worry about, but unseen automated systems
In Our Own Image
Is artificial intelligence going to save the human race or destroy it?
The Future of UK Public Libraries
What’s the future for public libraries?
Back to the Future Day: Six experts predict life in 2045
What will life by like in 2045? Take some clues by going Back to the Future
How to predict the future
Advice on how to predict the future, from a professor whose job is to predict the future
Blade Runner 2049: What the world will actually look like
iNews asked Richard what the world will actually look like in 30 years, and how much from the film Blade Runner 2049 might come true
Why Companies Die
Why is it that the average lifespan of an S&P 500 company in the US has fallen from 67 years in the 1920s to just 15 years today?
Futurist in residence discusses his role and what the future means to him
Richard discusses is role as Imperial’s first Futurist in Residence
The 14 most outlandish predictions of futurologist Richard Watson
Including travel by vacuum tube and drone pizza delivery
Timeline of Failed Predictions (Part 1)
Covering the 1400s up to the 2000s
Timeline of Failed Predictions (Part 2)
What might people live to regret saying in the future?
The Future of Money
Will phones be the new banks?
Is the future of shopping a dystopia? The choice is ours.
The Future of Newspapers
In this age of user-generated content and citizen journalism, it might seem like newspapers are becoming yesterday's news. But there's more life in them yet.
Everything you've ever wanted to know about innovation
One of the biggest issues facing organizations in the early part of the 21st Century is the commercialization of new ideas
The Future of Travel
Where will we be going, and how will we be getting there?
Open Innovation and Other Foolish Ideas
The best ideas are often conceived of by trial and error, or even just by accident. Open source innovation can be the best path to discovery — if you aren’t afraid to take the plunge.
An Evolutionary Approach to Innovation
Need to kickstart your innovation practices, processes, and production? Take a hint from the world of biology and consider how evolution -- idea Darwinism -- can help inspire change and creativity.
Why Smart Companies Do Dumb Things
Do successful companies sow the seeds of their own destruction?
Have I Got Your Full and Undivided Attention?
Life is speeding up and we are constantly inventing new ways to make things move even faster. But what are some of the consequences of this constant busyness? Are we losing our ability to think and properly relate to other people?
Don't Confuse Creativity with Innovation
Can anyone be creative? Companies and consultants alike say the answer is yes.
Fast Forward: Innovation Station
10 great ideas, tools, and thinkers
Five Trends That Will Transform Society
Globalization, polarization, and more
The Perils Of Technology Prediction
Why pundits often get it so wrong when it comes to tech trends
Five Facts That Will Turn Your World Upside Down
Five arresting facts and their implications for the future
Why Good Ideas Go Bad
Why do some smart people make stupid mistakes?
Why Doing Nothing Is Often Better Than Doing Something
Information diets and focusing on the big picture
The Rise of Connectivity Addiction
Are we becoming hopelessly addicted to our devices?
How to Have an Idea
Is your brain blocked? Don’t worry, the solution could be as easy as taking a bath
Are Open Plan Offices Damaging Our Thinking?
Open plan offices could turn out to be a terrible idea
How to Profit From the Future
Five forces that have the potential to change the world as we know it over the next few decades
A New Age of "Innocence"?
The experts who'll drive innovation are not the usual suspects
Why you can't think out of the box when you're sitting in one
Your most innovative team members and employees may not be the most senior -- or oldest
Sometimes the most powerful ideas start small. Here's a roundup of our recent favorites.
The Trendspotting Trend
Has market research been democratized? Identifying new product, service, and business development opportunities might be as easy as exploring your immediate surroundings -- and talking to your customers.
The Future is a Mixed Bag
With every downside, there is a corresponding upside: Get an expert's take on how technology, connectedness, globalization and ageing will affect us in the future.
You don't read about failure very often. Why is this? What are we afraid of? It is the proverbial elephant-in-the-boardroom. And yet by being scared of failure, we are missing a great opportunity.
Keep It Simple
Time famine, Too Much Information, Too Much Choice and Too Many Options.